Samuel Hubbard launched E-commerce platform in Australia

US footwear brand Samuel Hubbard will launch online in Australia and New Zealand next month through an exclusive partnership with Gold Coast-based orthotic shoe distributor Global Footcare.

The 10-style range will be featured on the Global Footcare website, in an effort to test the online market for more premium orthotic footwear options.

According to Global Footcare managing director Jeff Coombridge, adding US brands to the mix was a natural fit.

“We pride ourselves on our carefully selected products that are not only supported by the medical industry but also stylish for the consumer and the Samuel Hubbard brand aligns closely with those values,” Coombridge said.

“The Samuel Hubbard brand was developed by the founders of the hugely successful Rockport Shoe Company and with an 85-year history of shoe craftsmanship, they deliver a premium product with extreme comfort that has seen great success in the US, strongly represented with premium shoe retailers.”

The partnership is not Global Footcare’s only international deal, also supplying Vionic Shoes and Os1st brand to Australia, as well as manufacturing its own Revere Shoes.

Global Footcare re-branded from Vasyli Medical Orthotics in 2008 in an effort to expand beyond wholesale and into the consumer market.

“Whilst adding large brands such as Vionic to the portfolio and developing our signature brand, Revere, we moved into mainstream retail, sports shops, e-commerce, and TV shopping and over the last 12 years have continuously sustained double-digit growth in revenue,” Coombridge said.

“We are proud to provide end to end solutions for the people that matter most – our customers.”