Samsung’s Galaxy Phone Most Valuable Brand in S. Korea
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The Samsung Galaxy phone ranked first in the brand survey by Seoul-based market researcher Brandstock, followed by E-Mart, a discount store chain by retail giant Shinsegae Co.
Incheon International Airport, South Korea’s gateway airport, climbed up one notch to take third place.
Kakao Talk, South Korea’s biggest mobile messenger with 47 million users, and Naver, the nation’s No. 1 Internet portal, came next, the researcher said.
The brand value of German automakers suffered after Volkswagen admitted that millions of its diesel cars worldwide were equipped with software that was used to cheat on emissions tests.
BMW’s rank tumbled from 12th to 31st, and Volkswagen, which ranked 71st last year, dropped out of the top 100, following the emissions cheating scandal, it said.
Questions & Answers
Q.Which brands ranked immediately after Samsung Galaxy in the survey?
Which brands ranked immediately after Samsung Galaxy in the survey?
E-Mart, a discount store chain, came in second place. Incheon International Airport then took the third spot in the brand survey.
Q.What happened to the brand value of German automakers like BMW and Volkswagen?
What happened to the brand value of German automakers like BMW and Volkswagen?
Their brand value suffered due to Volkswagen's admission of using emissions cheating software. BMW's rank dropped from 12th to 31st, while Volkswagen fell out of the top 100 entirely.
Q.How long has Samsung Galaxy held the top position in this brand survey?
How long has Samsung Galaxy held the top position in this brand survey?
Samsung Galaxy has been selected as the most valuable brand in South Korea for the fifth consecutive year. This indicates a sustained period at the top of the rankings.
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