Samsung Pay available at Korean department chain Shinsegae after delay

1 min readUpdated May 25, 2025Dec 2, 20163:10 AM

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Samsung Pay will now be available for franchises in South Korea owned or run by Shinsegae, which owns its own brand of department stores, Samsung Electronics has announced.

The mobile payment service will be available in Starbucks — the coffee chain is run by Shinsegae in South Korea — and famous brands such as E-mart, Shinsegae Food, Shinsegae Dutyfree, and Every Day Retail.

Samsung said the delay was caused by the difficulty in providing consumers with discounts, points, and membership services.

Shinsegae has been resisting allowing Samsung Pay in its franchises to promote its own counterpart SSG Pay.

Samsung Pay hit 2 trillion won transaction as of August and is among the most popular mobile payment services provided by a handset manufacturer. Samsung controls over 70 percent market share in South Korea, its home country.

It supports all credit cards except Citi’s in South Korea. Support for Citi will begin in the first half of next year, Samsung said.

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Questions & Answers

Which specific Shinsegae franchises will accept Samsung Pay?

Samsung Pay will be accepted at Starbucks, E-mart, Shinsegae Food, Shinsegae Dutyfree, and Every Day Retail. These are all part of the Shinsegae group in South Korea.

What was the main reason for the delay in Samsung Pay's availability at Shinsegae?

The delay was due to challenges in integrating discounts, points, and membership services for consumers. Also, Shinsegae initially resisted to promote its own SSG Pay service.

When will Samsung Pay support Citi credit cards in South Korea?

Samsung Pay will begin supporting Citi credit cards in South Korea during the first half of next year. Currently, it supports all other major credit cards.

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