Samsung opens biggest store ever in India
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South Korea’s Samsung Electronics announced the opening of the world’s largest mobile experience centre in Bengaluru.
Located in the iconic Opera House building situated on Brigade Road, the new India flagship is the smartphone maker’s largest mobile experience centre.
Dubbed “Samsung Opera House”, the renovated and redesigned retail space houses a mix of “technology, lifestyle and innovation to offer people unique experiences,” according to the Seoul headquartered Samsung, in a press release.
Restored over two years, the store’s Opera House façade retains its original look and feel. On the inside, a modern experiential space has been developed with extensive use of modern technology.
The store showcases Samsung’s full line-up of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as smart tvs, ovens and refrigerators
Harnessing the brand’s #DiscoverTomorrowToday mantra, Indian shoppers can also expect a differentiated product experience, centred on virtual reality and artificial intelligence, as well as the internet of things.
VR experiences include a 4D Sway Chair and the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements, designed to simulate a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride.
Consumers can also pre-book the centre’s home theatre zone for watching movies and shows.
“Today’s consumers, especially millennials, seek unique experiences. They want to interact with the brand, touch, feel and create. This is what Samsung Opera House is about.
We have curated never seen before experiences that will excite people of all age groups alike. Opera House will also organize workshops, activities and events, bringing together Samsung’s innovations with people’s passions. We are proud of the transformation that this place has seen,” HC Hong, President & CEO, Samsung SouthWest Asia, said.
Samsung selected Bengaluru as host city given its notoriety as India’s tech capital, which has attracted many Millennials and tech-savvy consumers to the area.
The new store in India comes two months after Samsung inaugurated the world’s largest mobile factory in Noida in July this year, reinforcing the company’s commitment to India.
Questions & Answers
Q.What kind of products can visitors expect to find at the new Samsung store?
What kind of products can visitors expect to find at the new Samsung store?
The store shows Samsung’s full range of smartphones and wearable devices. It also features flagship consumer electronics such as smart TVs, ovens, and refrigerators for customers to experience directly.
Q.What unique experiences are offered to shoppers at the Samsung Opera House?
What unique experiences are offered to shoppers at the Samsung Opera House?
Shoppers can engage with virtual reality and artificial intelligence, including 4D VR chairs that simulate extreme stunts or space battles. A home theatre zone is also available for pre-booked movie viewings.
Q.Why was Bengaluru chosen as the location for Samsung’s largest mobile experience centre?
Why was Bengaluru chosen as the location for Samsung’s largest mobile experience centre?
Bengaluru was selected due to its reputation as India’s tech capital. The city attracts many millennials and tech-savvy consumers, making it an ideal location for an innovative retail space.
Q.How long did it take to restore the building, and what aspects were retained?
How long did it take to restore the building, and what aspects were retained?
The restoration of the Opera House building took over two years to complete. The store's original Opera House façade was carefully retained to preserve its historic look and feel.
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