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Samsung kills the Galaxy Note 7 for good

By Aiko Tanaka
2 min read
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Samsung is permanently discontinuing production and sales of the Galaxy Note 7 smartphone, owing to safety fears over defective batteries — including in replacement handsets the company had subsequently sent to customers following a recall of original devices.

The news was reported earlier by the WSJ, and a spokeswomen for Samsung confirmed it is ending production of the device, telling: “We can confirm the report that Samsung has permanently discontinued the production of Galaxy Note7.”

The company did not provide any additional statement explaining its decision but in a filing about ending production with South Korean regulators it cites ‘customer safety’ as the reason.

Yesterday Samsung had asked carriers and resellers to halt sales and exchanges of Note 7 devices, as reports of problems with replacement handsets mounted. Note 7 owners were offered a full refund or a refund for a different Samsung smartphone, along with a $25 gift certificate or other add-on to sweeten the hassle of dealing with two rounds of recalls.

The initial recall of the circa 2.5 million Note 7s in circulation was announced in early September.

The company had also previously said it was adjusting production of the Note 7 to, in its words, “take further steps to ensure quality and safety matters”.

However, in the event, and given the mounting PR nightmare of even replacement Note 7s having a demonstrable risk of an exploding battery — coupled with the model being namechecked as a safety hazard at airports and on flights all over the world — it’s hardly a surprise Samsung has decided to pull the plug and put the Note 7 out of its misery.

Aside from the damage to Samsung’s Galaxy brand of being associated with exploding batteries, the cost of withdrawing the Note 7 will not come cheap. Reuters cites analysts estimating that a permanent end to Note 7 sales could cost the company up to $17 billion.

Meanwhile, the company’s stock price has also taken a substantial hit on the news of the Note 7’s nixing: falling by 8 per cent today, its biggest percentage decline since October 2008, as investors wiped some $19 billion off the value of the company.

Questions & Answers

Q.

Why has Samsung decided to permanently stop making the Galaxy Note 7?

A.

Samsung has discontinued the Galaxy Note 7 due to safety concerns over defective batteries. This includes problems found in replacement handsets, leading to the decision to prioritise customer safety.

Q.

What options are available for current Note 7 owners?

A.

Note 7 owners can receive a full refund or exchange their device for a different Samsung smartphone. They are also offered a $25 gift certificate or another add-on for their trouble.

Q.

What is the estimated financial impact of discontinuing the Note 7?

A.

Analysts estimate that ending Note 7 sales permanently could cost Samsung up to $17 billion. The company's stock price also fell 8 per cent, wiping $19 billion off its value.

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