Samsung home appliances now available on Lazada Malaysia

Samsung Malaysia Electronics (SME) Sdn Bhd today established a partnership with online shopping mall Lazada Malaysia to offer its first portal-in-portal site in South-east Asia.

Head of Consumer Electronics Business Jimmy Tan Chee Wee said the partnership would allow more Malaysian consumers to shop online for their desired Samsung home appliances.

“Today, many consumers are tech-savvy and enjoy online shopping on their own space, and the partnership will help them enjoy savings and convenience compared with the conventional way of shopping,” he said.

Tan was speaking at the “Unbox the Wonders of Home” year-end online campaign in conjunction with Lazada’s Online Revolution campaign here today.

He said the collaboration would provide SME a greater opportunity to reach a wider customer base through online portal and mobile applications, and share the latest promotions as well as product information at the same time.

“Lazada helps to track every shop within the onsite portal according to the postcodes to ensure each of them is geographically tagged and catalogued to fit the shopper’s address.

“This will bring them to the nearest SME retail shops, automatically entitling them to free and fast delivery,” he said.

Tan said products offered online range from smartphones to televisions and refrigerators, with no price differences between online and offline products.