Samsung Galaxy Studio creates Heartbeat Experience
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Samsung Galaxy Studio pop up in Causeway Bay marks the Galaxy S series’ 10th anniversary smartphone.
Interactive digital lights in the studio allowing participants to create visually stunning motion images responding to their own heart rates and eye images in order to demonstrate the quality of the latest Galaxy S10 phone camera.
Every participant visiting the Samsung Galaxy Studio will be equipped with a Galaxy S10 smartphone to experience different zones, where they can personally try out the phone’s extensive functions. Participants will be awarded limited prizes upon completion.
“Samsung has been upholding the belief of innovation for the past 10 years, bringing consumers an excellent smart mobile experience,” said Samsung Electronics HK MD Yiyin Zhao. “At the same time, we understand how Millennials crave for an all-new experience, so we opened the all-new Galaxy Studio in Causeway Bay, where fashionistas gather.”
Visitors who register at the check-in counter to get a Galaxy S10 smartphone with the Galaxy Buddy app installed are then led through different experience zones. After completing an experience, participants receive a digital stamp through the Galaxy S10’s NFC tag function. Participants may redeem gifts after collecting four digital stamps, and are encouraged to upload their photos to their social media accounts.
Questions & Answers
Q.What is the main purpose of the interactive digital lights feature at the Galaxy Studio?
What is the main purpose of the interactive digital lights feature at the Galaxy Studio?
The interactive digital lights allow participants to create motion images that respond to their heart rates and eye images. This aims to demonstrate the high quality of the new Galaxy S10 phone camera.
Q.How do visitors earn prizes at the Samsung Galaxy Studio pop-up?
How do visitors earn prizes at the Samsung Galaxy Studio pop-up?
Visitors register and use a Galaxy S10 phone with the Galaxy Buddy app. They receive a digital stamp via NFC after completing each experience zone. Prizes are redeemable after collecting four digital stamps.
Q.What is Samsung's primary reason for opening this new Galaxy Studio location?
What is Samsung's primary reason for opening this new Galaxy Studio location?
Samsung aims to provide an all-new experience for Millennials, who they understand crave such engagement. They chose Causeway Bay specifically because fashionistas often gather in that area.
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