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Samsung Australia fined $14 million over false water-resistance claims

By Rajiv MenonAustralia
1 min read
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Samsung Australia admitted to misleading buyers of some of its ‘Galaxy’ phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said. The regulator had first sued the company in July 2019.

Samsung Australia said in a statement that this was not an issue in its newer, current models.

The regulator said between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water.

The ACCC, however, received hundreds of complaints from users saying the smartphones did not function properly or even stopped working entirely after being exposed to water.

The claims “promoted an important selling point for these Galaxy phones. Many consumers who purchased a Galaxy phone may have been exposed to the misleading ads before they made their decision to purchase a new phone,” said ACCC Chair Gina Cass-Gottlieb.

Samsung and the ACCC agreed that changes the company had made to newer models of the smartphones launched in Australia from March 2018 did not face such risks from water exposure, the company said.

Questions & Answers

Q.

Which specific models of Samsung's Galaxy phones were affected by the misleading water-resistance claims?

A.

The article states that Samsung Australia admitted to misleading buyers of 'some of its Galaxy phones' regarding water resistance. It does not specify particular models within the Galaxy range that were involved in the false claims.

Q.

What kind of advertising did Samsung Australia use for the false water-resistance claims?

A.

Samsung Australia ran in-store and social media advertisements for the affected phones. These campaigns claimed the phones could be used in swimming pools or sea water, promoting this as a significant selling point to potential buyers.

Q.

Does this issue affect current or newer models of Samsung Galaxy phones sold in Australia?

A.

No, Samsung Australia stated that this was not an issue in its newer, current models. The company and the ACCC agreed that models launched from March 2018 in Australia do not face such risks from water exposure.

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