Skip to content
Telecom

Samsung and Apple phone business still going down

By Aiko Tanaka
1 min read
Samsung Jobs
Samsung Jobs
In this article (5)

The latest report from Gartner shows global smartphone sales declined 2.7% in the first quarter of 2019. The fallout continues for both Apple and Samsung, each recording quarter one revenue of 17.6% and 8.8% respectively. The other smartphone maker, Huawei, despite a lack of presence in the US, is the only vendor in the top three rankings that reported positive growth across all regions, growing 44.5% with shipment totaling 58.4 million units.

“Demand for premium smartphones remained lower than for basic smartphones, which affected brands such as Samsung and Apple that have significant stakes in high-end smartphones,” said Anshul Gupta, senior research director at Gartner. “In addition, demand for utility smartphones declined as the rate of upgrading from feature phones to smartphones has slowed, given that 4G feature phones give users great advantages at a lower cost.”

Slowing innovation in flagship smartphones and rising prices continued to extend replacement cycles. The two countries that sell the most smartphones, namely the US and China, saw sales decline by 15.8% and 3.2%, respectively, in the first quarter of 2019.

Huawei’s fortunes are in question, however, as news of the pullout of its licensing by Google of the Android operating platform, have seen a stoppage by retailers of Huawei-branded smartphones.

“Unavailability of Google apps and services on Huawei smartphones, if implemented, will upset Huawei’s international smartphone business which is almost half of its worldwide phone business. Not the least it brings apprehension among buyers, limiting Huawei’s growth in the near term,” said Gupta.

Rounding out the top five are the two other Chinese brands – Oppo and Vivo, each reporting an increase in unit shipments in the first quarter. Falling off the top five is Xiaomi which, Gartner estimate, shipped 27.2 million units – 200,000 thousands unit fewer than Vivo.

Questions & Answers

Q.

What is the main reason for the decline in sales for premium smartphone brands like Samsung and Apple?

A.

Demand for premium smartphones was lower than for basic models. This affected brands with significant investment in high-end devices, as slowing innovation and rising prices extended replacement cycles for consumers.

Q.

Which smartphone manufacturer showed positive growth despite the overall market decline?

A.

Huawei was the only vendor among the top three to report positive growth across all regions. They achieved a 44.5% growth, shipping 58.4 million units in the first quarter of 2019.

Q.

What potential challenge does Huawei face for its future international business?

A.

The potential unavailability of Google apps and services on Huawei smartphones could significantly impact its international business, which accounts for nearly half of its worldwide phone sales. This creates buyer apprehension.

Q.

Which two countries saw the largest decline in smartphone sales during the first quarter?

A.

The US and China, the two largest smartphone markets, experienced significant sales declines. The US saw a drop of 15.8%, while China's sales decreased by 3.2% in the first quarter of 2019.

Reader pulse

Will Huawei's growth be stunted by Android's pullout?

23,561 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready