Salvatore Ferragamo revamps its website in Europe and China
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Florentine luxury label Salvatore Ferragamo is busy deploying its new, revamped www.ferragamo.com website.
After being first introduced in the USA and Canada, the new-look site, featuring fresh design and content, is now also available in Italy, the rest of Europe and China.
“We wanted to blend the contemporary style of the Ferragamo world today with its brand’s unique heritage,” said Eraldo Poletto, the Ferragamo group’s CEO.
The website will go live in the rest of Asia, in Australia and Latin America in 2018.
Once fully deployed, it will be active in 28 countries, making it possible to buy and pay for the label’s products in 13 different currencies.
The new site hosts all of Ferragamo’s collections: menswear, womenswear, accessories, handbags and footwear.
The site’s omni-channel functionalities allow direct access to products available in-store, with the possibility of ordering online and picking up the items at the customer’s preferred store.
The site is mobile and tablet-friendly and also features a news section with up-to-date information on the label’s initiatives and its history.
As of the end of September 2017, the Ferragamo group employed about 4,000 people and, through its parent company and its US and Asian subsidiaries, it operated a network of 687 monobrand stores worldwide.
Questions & Answers
Q.Which regions or countries can now access Salvatore Ferragamo's new website?
Which regions or countries can now access Salvatore Ferragamo's new website?
The revamped website is now available in Italy, the rest of Europe, and China. It was previously launched in the USA and Canada before these latest deployments.
Q.What is the timeline for the global rollout of the new website?
What is the timeline for the global rollout of the new website?
The website will be rolled out in the rest of Asia, Australia, and Latin America during 2018. Once fully deployed, it will be active in a total of 28 countries.
Q.What omni-channel features does the new website offer to customers?
What omni-channel features does the new website offer to customers?
The site allows direct access to in-store products, giving customers the option to order online. They can then pick up their purchases at their preferred Salvatore Ferragamo store.
Q.How many currencies will customers be able to use for purchases on the new site?
How many currencies will customers be able to use for purchases on the new site?
Once the website is fully deployed across all its intended markets, customers will have the ability to buy and pay for the label's products using 13 different currencies.