Salvatore Ferragamo revamps its website in Europe and China

Florentine luxury label Salvatore Ferragamo is busy deploying its new, revamped www.ferragamo.com website.

After being first introduced in the USA and Canada, the new-look site, featuring fresh design and content, is now also available in Italy, the rest of Europe and China.

“We wanted to blend the contemporary style of the Ferragamo world today with its brand’s unique heritage,” said Eraldo Poletto, the Ferragamo group’s CEO.

The website will go live in the rest of Asia, in Australia and Latin America in 2018.

Once fully deployed, it will be active in 28 countries, making it possible to buy and pay for the label’s products in 13 different currencies.

The new site hosts all of Ferragamo’s collections: menswear, womenswear, accessories, handbags and footwear.

The site’s omni-channel functionalities allow direct access to products available in-store, with the possibility of ordering online and picking up the items at the customer’s preferred store.

The site is mobile and tablet-friendly and also features a news section with up-to-date information on the label’s initiatives and its history.

As of the end of September 2017, the Ferragamo group employed about 4,000 people and, through its parent company and its US and Asian subsidiaries, it operated a network of 687 monobrand stores worldwide.