Sabeco reports record profits

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Post-tax profits surged 22 percent year-on-year for Vietnam’s largest brewer Sabeco, reaching VND5.37 trillion ($231.96 million), its highest annual profit ever.
The brewer’s 2019 revenues increased 5 percent year-on-year to VND37.9 trillion ($1.64 billion), with improved business results mainly attributed to heavy investments in sales and marketing, Sabeco management said in the company’s latest annual financial report.
Sabeco spent VND1.49 trillion ($64.33 million) on marketing last year, a year-on-year increase of 31 percent, the report said.
Revenues in the final quarter, however, declined 7 percent year-on-year to VND9.73 trillion ($420.11 million), but post-tax profits rose 18 percent to VND1.09 trillion ($47.06 million). This was due to profits from financial investments surging 54 percent, and profits from joint ventures and associate companies rising 41 percent, Sabeco said.
By the end of 2019, Sabeco’s total assets and liabilities were valued at approximately VND27 trillion ($1.17 billion) and VND6.9 trillion ($297.92 million) respectively.
Sabeco is owned 53.59 percent by Vietnam Beverage, a subsidiary of Thai beverage company ThaiBev. The Vietnamese government, represented by the Ministry of Industry and Trade, retains a 36 percent stake in the company.
According to the latest figures by securities firm FPTS Securities, Sabeco held 40.9 percent of Vietnam’s beer market by the end of 2018, followed by Heineken Vietnam with 23 percent and local brewer Habeco, with 18.4 percent.
Questions & Answers
Q.What specifically caused Sabeco's improved business results last year?
What specifically caused Sabeco's improved business results last year?
Improved business results are mainly attributed to significant investments in sales and marketing. Sabeco management highlighted this in the company’s latest annual financial report.
Q.How much did Sabeco spend on marketing in the past year, and how does this compare to the previous year?
How much did Sabeco spend on marketing in the past year, and how does this compare to the previous year?
Sabeco spent VND1.49 trillion ($64.33 million) on marketing last year. This figure represents a year-on-year increase of 31 percent, as stated in the report.
Q.Despite a revenue decline in the final quarter, why did post-tax profits still increase?
Despite a revenue decline in the final quarter, why did post-tax profits still increase?
Post-tax profits rose because profits from financial investments surged 54 percent, and profits from joint ventures and associate companies increased 41 percent. This compensated for the revenue decline.
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