Sa Sa teams up with Shopee to revitalise its onlineretail strategy, strengthens presence in Singapore

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has announced its partnership with Sa Sa Dot Com Limited (“Sa Sa”), a subsidiary of Sa Sa International Holdings Limited. The Shopee-exclusive Sasa Official Store launched on Shopee Mall in Singapore yesterday, marking the start of Shopee Brands Festival – an 11-day long campaign featuring a host of exciting sales, deals, and promotions.

With the launch of the Sasa Official Store on Shopee in Singapore, Sa Sa aims to not only strengthen its online presence, but also tap on Shopee’s extensive user base to reach a wider audience. The strategic partnership between both brands will enable Shopee to drive greater growth in one of its top-performing categories, Beauty & Personal Care, by providing users access to a greater assortment of products on the platform. This includes luxe beauty products such as the SK-II Facial Treatment Essence, Lancome Youth Activating Concentrate, and Shiseido Ultimune Power Infusing Concentrate.

Dr Simon Kwok, SBS, JP, Chairman and Chief Executive Officer, Sa Sa International Holdings Limited, said “We are excited to boost our online retail strategy through this partnership with Shopee, the leading e-commerce platform in the region. The launch of the Sasa Official Store will allow us to bring a greater variety of beauty products and tools to a wider audience. This will enable us to effectively drive sales growth and lay a solid foundation for the development of our new retail model. We look forward to strengthening our e-commerce business further and are positive that working with Shopee will allow us to achieve success in the near future.”

Zhou Junjie, Chief Commercial Officer, Shopee, said “Shopee is committed to helping our brands and retail partners unlock their full potential, and Shopee Brands Festival demonstrates our dedication to empowering new and existing brands on our platform. This campaign is another step forward for us in bringing our users the most popular and exciting products from their favorite brands. We look forward to working closely with Sa Sa, starting with the launch of its Shopee-exclusive store.”

The Sasa Official Store launched exclusively on Shopee yesterday. Users can look forward to deals of up to 60% off all Sasa products storewide, vouchers, and more during Shopee Brands Festival.