Royal Enfield motorcycles roar into Vietnam
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Royal Enfield motorcycles have landed in Vietnam with a flagship store in Ho Chi Minh City.
The Indian company is focussing on expanding in South Asia, and Vietnam is the world’s fourth-largest two-wheeler market. Royal Enfield’s official dealer for Vietnam, Al Naboodah International (VN), has opened the store in Saigon Paragon in the city’s District 7.
Initially three models will be available, the Bullet 500, Classic 500 and Continental GT 535. The company is focussed on expanding its mid-sized motorcycle segment (250cc to 750cc) internationally.
“Vietnam has a large population that is young and commutes on two-wheelers,” says Royal Enfield president Rudratej Singh.
Royal Enfield also has presence in Indonesia with two exclusive stores in Jakarta and an outlet in Bali. It has also set up the first Royal Enfield gear store outside India in Jakarta.
There is also a store in Bangkok.
Questions & Answers
Q.Which specific Royal Enfield models are being made available to customers in Vietnam initially?
Which specific Royal Enfield models are being made available to customers in Vietnam initially?
Initially, Vietnamese customers can purchase three models: the Bullet 500, Classic 500, and the Continental GT 535. These models are part of Royal Enfield's focus on the mid-sized motorcycle segment.
Q.Why has Royal Enfield chosen Vietnam as a key market for expansion?
Why has Royal Enfield chosen Vietnam as a key market for expansion?
Vietnam was chosen due to its status as the world's fourth-largest two-wheeler market. The company also notes that Vietnam has a large, young population that predominantly uses two-wheelers for commuting.
Q.What is the name of Royal Enfield's official dealer responsible for the Vietnam operations?
What is the name of Royal Enfield's official dealer responsible for the Vietnam operations?
The official dealer for Royal Enfield in Vietnam is Al Naboodah International (VN). They are responsible for opening the new flagship store in Ho Chi Minh City.
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