Ron Johnson wins $50m for Enjoy concept

Aug 20, 2015Updated Aug 21, 20151 min read

Former Apple retail chief Ron Johnson’s new project has attracted a $50 million capital investment.

His new venture, Enjoy Technology, is an online eCommerce start-up which sells a selected range of quality consumer electronics online only – then sends them to the purchaser’s home along with an expert in setting the equipment up. The concept merges service and customer focus with the convenience of shopping online.

The $50 million was raised in series B funding led by Highland Capital. It comes on top of the initial $30 million and will be used to expand the concept outside its test markets of New York City and San Francisco Bay.

“Since launching in May, we have been thrilled with the high-quality experiences we’ve been able to deliver for our customers, partners and employees,” said Johnson in a statement.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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