Robotics roll into Indonesian retail with launch of Sphero in Jakarta

Global robotics firm Sphero has signed a distribution agreement with Halo Robotics to distribute Sphero’s full range of robotic gaming systems in Indonesia.

Sphero is the creator of intuitive smartphone-controlled robots such as the BB-8 app-enabled Droid popularized in Star Wars, whose enormous popularity has defined a new product category, “connected play.”

Sphero’s  engaging robotic toys roll and jump in response to voice and app controls, and that constantly improve with regular software updates.

New products and apps, include Ollie, a rebellious, cylindrical robot that rolls at speeds of up to 15 mph; and SPRK, a clear shelled Sphero, that when coupled with the Lightning Lab app, teaches foundational programming through STEM activities.

“This is an exciting time for Sphero, and we are excited to celebrate the launch of our long-term connection with Indonesia,” said Aurelien Joly, Sphero’s APAC Channel Director.

Halo Robotics said the connected play toy market has grown dramatically over the last several years and appeals to a full range of consumer audiences.

Nearly half of Indonesia’s population of 249.9 million are under the age of 30, with among the world’s fastest-growing consumer demographics for Sphero products. Famously tech-savvy, over 100 million Indonesians will be smartphone users by 2017, laying a strong foundation for app-controlled robots.