Rita Ora becomes new face of Thomas Sabo

British singer Rita Ora has become the new global ambassador of German jewellery and watch brand Thomas Sabo.

Known for her creative style and individuality, the singer will be the face of Thomas Sabo worldwide for the next two years.

The first collection with Rita Ora will be the Autumn/Winter 2019, to be revealed from July 15.

“My Thomas Sabo campaign aims to empower women to experience this magical boost of jewellery and to inspire other women to create personal looks full of energy and liveliness,” said Rita Ora at the announcement of the cooperation.

The focus of the range is on bright jewellery colours and unique statements such as magical lucky charms and cat motifs.

Established in 1984,  Thomas Sabo has 300 company-owned shops around the world.