Rip Curl Expands Their Reach Through Indonesia
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The brand has just opened their newest store in the heart of the Sanur community
Rip Curl has just announced the opening of their new Sunrise store in the heart of Sanur, a beach and surfing community in Indonesia. The freshly renovated redesigned 377 square foot store will stock 100 boards, apparel, accessories, watches, and more. Natural light enfaces the store through the 6-meter tall, all glass entrance, reinforcing the strong relationship with the outdoors that the brand holds. The store’s interior walls have been removed,a dan small lounger area near the dressing rooms provides a laid,-back, welcoming feel that Rip Curl hopes will keep customers coming back for more.
“With this new, fresh and clean store design we were able to get the maximum capacity from the layout giving us the ability to fully showcase the brand and its products” – Dita Gempur, Head of Design and Projects at Rip Curl South East Asia
Rip Curl’s goal with the Sanur location is not just to provide a surf supply store, but also a surfing experience, right when you walk in the door. The location is open now.
Questions & Answers
Q.What kind of products will be available at the new Sanur store?
What kind of products will be available at the new Sanur store?
The redesigned store will stock a variety of Rip Curl products, including 100 boards, apparel, accessories, and watches. This range aims to provide a comprehensive surf supply selection for customers.
Q.What is the size of the new Rip Curl store in Sanur?
What is the size of the new Rip Curl store in Sanur?
The freshly renovated Rip Curl store in Sanur is 377 square feet in size. It features a 6-meter tall, all-glass entrance to enhance natural light within the space.
Q.What was the design goal for the new store's interior?
What was the design goal for the new store's interior?
The interior design focused on maximising capacity and creating a laid-back, welcoming feel for customers. This involved removing internal walls and adding a small lounger area near the dressing rooms.
Q.What is Rip Curl's overall aim for this Sanur location?
What is Rip Curl's overall aim for this Sanur location?
Rip Curl's goal is to offer more than just a surf supply store; they aim to provide a complete surfing experience from the moment customers enter. The location is now open to the public.
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