Revlon to present two major launches in Singapore

Cosmetics brand Revlon will showcase two major launches at the Tax Free World Association Asia Pacific show in Singapore. This year, the company will present its Ultimate All-in-One Mascara, the number one eye launch in the US and Ultra HD Matte Lipcolor.

According to the company the Revlon Mascara Collection provides the looks the beauty shopper wants without confusing product names and claims.

Revlon has created five new mascara and brush combinations: Revlon Volume Mascara, Revlon Length Mascara, Revlon Definition Mascara and Revlon Volume & Length Mascara.

Additionally, with results indicating users are layering different mascaras to satisfy multiple lash benefits, Revlon has created Revlon Ultimate All-in-One Mascara. This all-in-one mascara features all five lash transforming benefits, allowing consumers to achieve volume, length, definition, lift and intense colour using just one product.

Revlon Ultimate All-in-One also Mascara features a new Revlon Power Mini Brush with a hollow core designed for mega lash impact and easy application. It is available in both waterproof and non-waterproof formulas.

Meanwhile, Revlon has also enjoyed success with its Ultra HD Mate Lipcolor, the number one lip launch in the US this year. Formulated with Revlon’s 100% wax-free gel technology providing high-definition colour, it is available in travel-retail in seven sultry shades, scented with fragrance of whipped vanilla and creamy mango. Each Revlon Ultra HD Matte Lipcolor comes with a plush, velvety applicator.

Revlon global travel retail director, Jerusa Moura said: “In the highly competitive world of colour cosmetics, having both the number one new eye launch and number one new lip launch in the US. this year is an incredible achievement. At Revlon, we know and understand the importance of exclusive packs for the travel-retail channel and they form a key part of our portfolio.

“However, offering top selling cosmetics singles is equally important, so we’re delighted to now be offering the Revlon Ultra HD Matte Lipcolor and Revlon Ultimate All-in-One Mascara to the travel retail channel—the latter as part of a great new mascara collection from Revlon.”

Moura added Revlon’s new products were sure to be a hit in travel-retail on the back of their success in the US. She also acknowledged Asia Pacific as the fastest growing region for the industry and source of strong growth as Revlon seeks to build distribution in the region.