Retailers to raise prices of alcoholic beverages

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South Korea’s discount chains and convenience stores said Thursday they will raise prices of beer and soju, a popular Korean distilled beverage, beginning next week.
CU, a major South Korean convenience store chain, is set to raise prices of two brands of 360 milliliter soju bottles — Hite Jinro’s Chamisul and Lotte Chilsung Beverage’s Chum-Churum — to 1,700 won (US$1.4) from 1,600 won.
The convenience store also plans to raise prices of Oriental Brewery’s Cass and its rival Hite Jinro’s Hite to 1,900 won each from 1,850 won and 1,800 won, respectively.
GS25 and Seven Eleven, two other major convenience store chains, also plan to follow suit.
E-Mart, the No. 1 discount store chain in South Korea, is also set to sell a 500 ml beer bottle for 1,410 won, up from 1,330 won. It will also raise soju prices to 1,220 won from 1,140 won.
Lotte Mart, a discount store chain operated by South Korea’s retail giant Lotte Group, said it will raise prices of a 640 ml beer bottle to 1,830 won from 1,750 won.
The planned price hike came in response to a recent government decision to raise a subsidy for empty bottles of beer and soju.
Consumers can now receive 100 won from retailers in return for handing over an empty soju bottle, compared with 40 won in the past. In case of beer, consumers can receive 130 won, up from 50 won when they return an empty bottle of beer.
The price hike came just months after Oriental Brewery Co. and Hite Jinro raised their beer prices by an average 6 percent and 6.33 percent, respectively.
AB InBev, the world’s largest beer producer, purchased Oriental Brewery Co., South Korea’s biggest brewer, in 2014.
Questions & Answers
Q.Which specific alcohol products are set to increase in price at CU convenience stores?
Which specific alcohol products are set to increase in price at CU convenience stores?
At CU, 360ml bottles of Chamisul and Chum-Churum soju will rise to 1,700 won. Cass beer will increase to 1,900 won, and Hite beer will also rise to 1,900 won.
Q.What is the reason given for these new price increases across retailers?
What is the reason given for these new price increases across retailers?
The price hike is a direct response to a recent government decision. This decision involved increasing the subsidy that retailers pay for returned empty beer and soju bottles.
Q.How much more will consumers receive for returning an empty soju bottle now?
How much more will consumers receive for returning an empty soju bottle now?
Consumers will now receive 100 won for an empty soju bottle. This is a 60 won increase from the previous amount, which was 40 won per bottle.
Q.Have beer prices been increased by some producers recently, prior to this new hike?
Have beer prices been increased by some producers recently, prior to this new hike?
Yes, Oriental Brewery Co. And Hite Jinro increased their beer prices just months ago. Oriental Brewery raised prices by an average of 6 percent, and Hite Jinro by 6.33 percent.
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