Alipay expands footprint in SEA
Mobile payments platform Alipay is expanding its cross-border footprint with new outposts Cambodia, Myanmar, Laos and the Philippines.
The deployment is aimed at connecting merchants with an estimated 520 million active users in China through its Alipay’s in-app marketing platform while they are traveling overseas.
The company says Alipay is now accepted in Phnom Penh, Siem Reap and Sihanoukville across shopping, F&B, entertainment and hospitality sectors. Notable merchants include Sajibumi, which operates the food and beverage concessions at Siem Reap International Airport and Phnom Penh International Airport, Sokimex petrol kiosks, and Legend cinemas.
Alipay will also be rolled out in duty free stores managed by DUFRY at Phnom Penh International Airport, Siem Reap International Airport, and NagaWorld, the largest entertainment complex in Cambodia.
Mobile payment is gaining momentum among Chinese travelers overseas. According to the recent Nielsen report, 65% of Chinese tourists used mobile payment platforms during their overseas travels, more than six times in comparison to non-Chinese tourists (11%).
Over 90% of Chinese tourists would consider using mobile payments when traveling overseas if more overseas merchants accepted it.