Alipay expands footprint in SEA
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Mobile payments platform Alipay is expanding its cross-border footprint with new outposts Cambodia, Myanmar, Laos and the Philippines.
The deployment is aimed at connecting merchants with an estimated 520 million active users in China through its Alipay’s in-app marketing platform while they are traveling overseas.
The company says Alipay is now accepted in Phnom Penh, Siem Reap and Sihanoukville across shopping, F&B, entertainment and hospitality sectors. Notable merchants include Sajibumi, which operates the food and beverage concessions at Siem Reap International Airport and Phnom Penh International Airport, Sokimex petrol kiosks, and Legend cinemas.
Alipay will also be rolled out in duty free stores managed by DUFRY at Phnom Penh International Airport, Siem Reap International Airport, and NagaWorld, the largest entertainment complex in Cambodia.
Mobile payment is gaining momentum among Chinese travelers overseas. According to the recent Nielsen report, 65% of Chinese tourists used mobile payment platforms during their overseas travels, more than six times in comparison to non-Chinese tourists (11%).
Over 90% of Chinese tourists would consider using mobile payments when traveling overseas if more overseas merchants accepted it.
Questions & Answers
Q.Which specific cities in Cambodia have already started accepting Alipay?
Which specific cities in Cambodia have already started accepting Alipay?
Alipay is now accepted in Phnom Penh, Siem Reap, and Sihanoukville. These locations cover shopping, food and beverage, entertainment, and hospitality sectors for users.
Q.What is the primary objective behind Alipay's expansion into these new Southeast Asian markets?
What is the primary objective behind Alipay's expansion into these new Southeast Asian markets?
The expansion aims to connect merchants in these countries with Alipay's 520 million active users in China. This connection is facilitated through Alipay’s in-app marketing platform, targeting Chinese travellers overseas.
Q.Are there any specific types of businesses or notable merchants in Cambodia that have started accepting Alipay?
Are there any specific types of businesses or notable merchants in Cambodia that have started accepting Alipay?
Yes, Sajibumi (airport F&B concessions), Sokimex petrol kiosks, and Legend cinemas are notable merchants. DUFRY duty-free stores at international airports and NagaWorld will also roll out Alipay.
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