Retail meets art in HK for Chinese New Year
In this article (5)
Next week it Chinese New Year. It officially begins on February 5th, 2019, and ends on February 19th. This year will be the year of the Pig. It is the most important festival for Chinese people, so the city is fully decorated with festive installations. The retail world celebrates it with decorations and promotions. In Hong Kong, all shopping malls have already unveiled their gigantic installations.
In the financial heart of the city, the floral pinwheels have turned IFC into the Garden of Fortune.
Dedicated to providing memorable and engaging experiences for guests beyond shopping and dining, the Chinese New Year is no exception for IFC mall as it presents The Garden of Fortune, a splendid installation featuring pinwheels to welcome good fortune and embrace new changes along with incorporating floral elements for a contemporary spin.
From 26 January to 17 February 2019, shoppers can visit the interactive display and enjoy music performances to ring into an auspicious new year.
Pinwheels have long been a symbol of luck with fascinating roots in Chinese culture. Traditionally associated with welcoming wealth, pinwheels are constructed using a variety of bright colors to greet the god of fortune, which are believed to bring prosperity and blessings to both homes and businesses. Playing on the Chinese tradition that pinwheels attract good luck, The Garden of Fortune is embellished with this auspicious symbol.
The pinwheels are designed in the shape of peach blossoms, peonies and begonias – flowers that represent prosperity and fortune in Chinese culture – to empower guests with positive vibes as they walk through the Garden of Fortune.
Upon entering the installation, guests are invited to play an interactive pinwheel game to start the new year with blessings to share and bestow upon friends and loved ones. ifc mall has collaborated with young local calligrapher, Rita Lee, to create downloadable “fai chuns” to share with family and friends after completing the game.
Lee started learning Chinese calligraphy at the age of 6 and has nurtured her talent with over 20 years of experience. She is known for blending different styles to create art that balances the tradition of Chinese calligraphy with contemporary flair. “I’m excited about this partnership with ifc mall as it allows me to use my craft to extend blessings to all Hong Kongers who visit the Garden of Fortune,” says Lee. “The installation’s fusion of traditional pinwheels with modern floral elements also reflects the same juxtaposition in my style of calligraphy.”
Pacific Place has built “Where Fortune Takes Flight” to welcome the Chinese New Year 2019. Queenie said that her design ideas come from the traditional Chinese New Year Candy box and chocolate from her childhood. Thus, they became the patterns of the kites, flying in the shopping mall. Queenie used vibrant colors and energetic brush strokes to draw on the kites, symbolizing a colorful and fruitful new year.An exquisite spring garden filled with blossoming flowers and over 60 flying kites, symbolising “Where Fortune Takes Flight”. Exclusively designed by Queenie Law, the kites soar to the highest heights and spread Chinese blessings throughout the mall and into the new year ahead.
“I’m excited about this partnership with ifc mall as it allows me to use my craft to extend blessings to all Hong Kongers who visit the Garden of Fortune,”
In Tsim Sha Tsui, Harbour City will welcome the Year of the Pig with the “HAPPIG New Year” celebration, featuring a seven-metre tall gigantic “Wishing Treasure Bowl” at Ocean Terminal Forecourt from 25 Jan to 19 Feb 2019.
The treasure bowl is structured with multiple frames, on which colorful ropes were tied delicately to create geometrical festive patterns from cherry blossoms to gold coins.
The contemporary design is a stylish take on the Chinese New Year classic, wishing everyone joy and fortune for the Year of the Pig.
Newly introduced this year is an interactive wishing experience, inviting visitors to win a lucky pouch by taking part in a mini game and donating HK$20 near the“Wishing Treasure Bowl” installation.
Each lucky pouch contains a Good Fortune Card with predictions for the coming year, and a “Wishing Gold Coin” which can be deposited into “Make a Wish Piggy Bank” for making a wish. The coin will roll through a lucky tunnel connecting the piggy bank to the gigantic “Wishing Treasure Bowl”, bringing fortunate blessings to everyone for the New Year.
Questions & Answers
Q.Which specific mall in the financial heart of Hong Kong is hosting a Chinese New Year installation, and what is its theme?
Which specific mall in the financial heart of Hong Kong is hosting a Chinese New Year installation, and what is its theme?
IFC mall in Hong Kong's financial district is presenting an installation called The Garden of Fortune. It features pinwheels and floral elements to welcome good fortune and embrace new changes for the Chinese New Year period.
Q.What is the inspiration behind Pacific Place's Chinese New Year installation, and what does it feature?
What is the inspiration behind Pacific Place's Chinese New Year installation, and what does it feature?
Queenie Law designed Pacific Place's 'Where Fortune Takes Flight' installation, drawing inspiration from traditional Chinese New Year candy boxes and chocolate from her childhood. It features an exquisite spring garden with blossoming flowers and over 60 flying kites.
Q.What interactive elements are part of Harbour City's Chinese New Year celebration this year, and what is their purpose?
What interactive elements are part of Harbour City's Chinese New Year celebration this year, and what is their purpose?
Harbour City offers an interactive wishing experience. Visitors can win a lucky pouch by playing a mini game and donating HK$20. The pouch contains a Good Fortune Card and a 'Wishing Gold Coin' for making a wish in the 'Make a Wish Piggy Bank'.
Q.Who collaborated with IFC mall on the downloadable 'fai chuns' for their Chinese New Year event, and what is their background?
Who collaborated with IFC mall on the downloadable 'fai chuns' for their Chinese New Year event, and what is their background?
IFC mall collaborated with young local calligrapher Rita Lee on the downloadable 'fai chuns'. Lee started learning Chinese calligraphy at age six and has over 20 years of experience, known for blending traditional and contemporary styles.
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