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24 Nov 2016
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Starbucks Cambodia Branding in Asia 696x423
Aiko TanakaResearch

Starbucks in Cambodia: From Coffee Beans to Housing Dreams?

Thereโ€™s nothing particularly new with coffee places opening in Phnom Penh. There is a different brand of coffee shop at just about every corner. But the recent launching of the Starbucks Reserve brand in Phnom Penh seems to mean something significantly moreโ€ฆ

Background from the Retail Academy

Evergreen guides that explain the mechanics behind this coverage.

  • Cambodia

    Retail in Cambodia

    Around 17 million people, a young population, widespread US dollar use, and modern retail concentrated almost entirely in Phnom Penh and Siem Reap.

    Asia Market Guides ยท 8 min read

  • Cambodia

    Consumers in Cambodia

    Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Cambodia.

    Asia Market Guides ยท 8 min read

  • Cambodia

    Last mile in Cambodia

    How last-mile delivery works in Cambodia, what drives cost per drop, and how to set a service promise you can keep.

    Asia Market Guides ยท 8 min read

  • Cambodia

    Malls and rents in Cambodia

    Who the landlords are, how leases are structured, what drives rent, and how to choose a location in Cambodia.

    Asia Market Guides ยท 8 min read

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