Reliance Retail’s Hamleys opens first store in Italy
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Reliance Retail’s Hamleys has opened its first exclusive retail store in Milan, Italy, in partnership with Giochi Preziosi.
The new 13,300 sq ft toy store is located at Corso Vittorio Emanuele II in Central Milan. Giochi Preziosi secured the exclusive right to operate Hamleys stores in Italy.
“The finest toy shop in the world is all set to bring its theatrical magic to Italy! We are excited to spread smiles with our expansion and are proud to partner with the Giochi Preziosi Group,” said Sumeet Yadav, CEO at Hamleys Global.
“The new store launch is timed perfectly with a refreshed store design concept, and we’re eager to weave new unparalleled experiences for children and families.”
The company will also launch a flagship store in Rome following the opening of the store in Milan, which sells curated toys from popular brands such as Lego, Nerf, and Barbie.
In addition, Build-A-Bear Workshop said it will open its first location, which will also be operated by Giochi Preziosi, at the new Hamleys store in Milan.
Build-A-Bear allows its customers to create their custom soft toys.
“We are thrilled to bring Build-A-Bear to Milan and in a beautiful and historic shopping gallery, where we can serve even more guests from around the world, and be part of creating special memories for them,” said Chris Hurt, COO at Build-A-Bear.
Questions & Answers
Q.What is the size of the new Hamleys store in Milan and where is it located?
What is the size of the new Hamleys store in Milan and where is it located?
The new Hamleys toy store in Milan is 13,300 sq ft. It is situated at Corso Vittorio Emanuele II in Central Milan. This marks Hamleys' first exclusive retail store in Italy.
Q.Who is Hamleys partnering with for its expansion into Italy?
Who is Hamleys partnering with for its expansion into Italy?
Hamleys is partnering with Giochi Preziosi for its expansion into Italy. Giochi Preziosi has secured the exclusive right to operate Hamleys stores in the country, beginning with the Milan location.
Q.Which popular toy brands will be sold in the new Hamleys store?
Which popular toy brands will be sold in the new Hamleys store?
The new Hamleys store in Milan will sell curated toys from popular brands. These include well-known names such as Lego, Nerf, and Barbie. It aims to offer a broad selection for customers.
Q.Will Build-A-Bear Workshop have a presence in the new Hamleys store in Milan?
Will Build-A-Bear Workshop have a presence in the new Hamleys store in Milan?
Yes, Build-A-Bear Workshop will open its first location within the new Hamleys store in Milan. This operation will also be managed by Giochi Preziosi, allowing customers to create custom soft toys.
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