Reliance Brands plans to launch a fresh luxury e-commerce platform
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Indian conglomerate Reliance Brands is planning to launch a luxury fashion in the e-commerce portal through its online fashion site Ajio.
The launching of the e-commerce portal is aimed at widening the company’s market share as online marketing in the country booms. The move pitches the company against established e-commerce players including Flipkart, Amazon and Myntra.
While an Ajio spokesperson shared information about the business with Vogue, they added that no brand partnerships with labels have yet been signed and declined to comment on the timing.
The luxury fashion move will be built upon Ajio Gold, Reliance Brands’ premium retail site that carries known brands including Superdry and Steve Madden.
“Data-driven insights from the ‘bridge to luxury’ brands that retail on Ajio have indicated strongly the possibility for Ajio to craft a luxury vertical, and we are exploring that,” the Ajio spokesperson told Vogue.
Reliance owner Mukesh Ambani has partnered with 46 international brands including Tiffany & Co, Burberry and Kate Spade and operates 882 physical stores.
Questions & Answers
Q.Which existing platform will Reliance Brands use to build its new luxury e-commerce portal?
Which existing platform will Reliance Brands use to build its new luxury e-commerce portal?
The new luxury e-commerce platform will be built upon Ajio Gold, which is Reliance Brands’ premium retail site. This site currently stocks well-known brands like Superdry and Steve Madden.
Q.What is the primary reason Reliance Brands is launching a new luxury e-commerce platform?
What is the primary reason Reliance Brands is launching a new luxury e-commerce platform?
The company aims to widen its market share in India, driven by the booming online marketing sector in the country. This move will also pit them against established e-commerce players.
Q.Which companies will Reliance Brands compete against with this new luxury e-commerce offering?
Which companies will Reliance Brands compete against with this new luxury e-commerce offering?
The launch of this new e-commerce portal will place Reliance Brands in direct competition with established players in the market. These include companies such as Flipkart, Amazon, and Myntra.
Q.Has Reliance Brands already secured brand partnerships for the new luxury e-commerce platform?
Has Reliance Brands already secured brand partnerships for the new luxury e-commerce platform?
An Ajio spokesperson indicated that no brand partnerships with specific labels have been signed yet for the new luxury e-commerce venture. They declined to comment on the timing of such agreements.