Fashion
Spikes Asia, the three-day Festival of Creativity in the Asia Pacific region has today announced a record-breaking 5,132 entries from 23 countries. Entries into Healthcare have seen a significant 72% increase, with Design (40%) and Direct (34%) also experiencing an upturn.
“Creativity in Asia Pacific continues to excel globally with 3 of the top 10 most awarded countries at this year’s Cannes Lions coming from the region. The growth in entries is reflective of the fantastic work coming from this creative community and Spikes Asia is a platform for this work to be celebrated,” says Terry Savage, Chairman of Lions Festivals. “This increase demonstrates just how important the region is becoming in the global creative communications sphere,” he added.
Prior to the Festival, which takes place from 21 – 23 September at Suntec, Singapore, 98 industry experts will convene to judge the work and award the most creative with the Spikes accolade across 20 categories.
The full count is as follows:
2016 2015
—————————————–
Creative Effectiveness 25 23
Design 375 267
Digital 488 424
Digital Craft 140 0
Direct 395 295
Entertainment 168 154
Film 446 388
Film Craft 296 321
Healthcare 254 148
Innovation 56 47
Integrated 59 50
Media 430 438
Mobile 183 159
Music 83 0
Outdoor 453 468
PR 286 249
Print & Outdoor Craft 234 181
Print & Publishing 186 256
Promo & Activation 434 350
Radio 141 133
—————————————–
TOTAL 5,132 4,351
With live judging at the Festival on Wednesday 21 September, the Innovation jury has confirmed their shortlist of 10 from the 56 entries received. Attendees of the Festival can experience the judging, led by Fred Raillard, Creative CEO, Fred & Farid, China while hearing the entrants explain the rationale behind the concepts competing for the Innovation Spikes. All of the shortlisted work will be available for attendees to view on the Innocean interactive kiosks.
The winners will be announced onstage on Friday 23 September at the MasterCard Theatre, Marina Bay Sands. Additional awards presented on the night include the Spikes Asia Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, Spikes Palm Award and the Grand Prix for Good. The Spikes Asia Advertiser of the Year Award will be presented to Mars, Incorporated before the official After Party brings the Festival to a close at The Clifford Pier.
Delegates can still register to attend the Festival and further information can be found on the Spikes Asia website.
