Fashion
Shortly after it announced the construction of a new Southeast Asia headquarters, Razer has unveiled its new country headquarters in Malaysia which will house over 280 employees. The investment strengthens Malaysia as Razer’s regional center of fintech innovation, e-sports excellence and talent development.
Razer aims to position itself as a fintech leader in Malaysia, with one of its initiatives being a partnership with property development company UOA Group to digitise and integrate its carpark payment system into the Razer Pay app. Upon completion, carpark users can settle their parking fees using the Razer Pay app without waiting in queues. It is also working with merchants in Bangsar South to accept Razer Pay
As part of its e-sports initiatives, Razer will share its expertise in the field with the Malaysian gaming community. This includes coordinating with industry partners to drive gaming events in the country, bringing the gaming community together and looking to support Team Malaysia for esports at SEA Games 2019.
Razer will also work with the government and industry partners to develop the next generation of tech talent in Malaysia. It will collaborate with institutes of higher learning, provide training and mentorship programs and offer exchange programs across the regional Razer offices.
The world now demands a high level of innovative thinking and entrepreneurial mindsets, and Razer will help nurture the future technology leaders of Malaysia.
“Razer will be investing in Malaysia as a hub for our fintech efforts in Southeast Asia,” says Min-Liang Tan, co-founder and CEO of Razer. “It is the first country in the world to be ready for Razer Pay, and we see the Razer Malaysia office as a natural springboard for our fintech efforts in the region.”
Last year, Razer launched its e-wallet app for youth and Millennials in Malaysia and claimed to have signed up 500,000 users in less than a week. This month, Razer Pay has been expanded with major new features such as in-app coupons, instant messaging, and an enhanced e-wallet experience.
Razer has collaborated with Malaysia’s household brands to bring exciting offers to consumers. 7-Eleven is offering RM5 coupons and Kenny Rogers Roasters will offer RM10 coupons to Razer Pay users. U Mobile will also organize weekly contests with prizes such as the Razer Phone 2. Merchants operating in Bangsar South will also start accepting Razer Pay. These merchants will also begin to offer rewards programs enabled by Razer Pay, such as coupons and flash sales to help customers save time and money.
