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The popularity of sports apparel with Millennial and Gen Z consumers makes partnerships with esports teams a likely emerging trend, according to a new report. The recent Sportcal analysis, Sponsorship in the Apparel Sector, showed that esports apparel deals…
Tumi, the international travel and lifestyle brand, has committed to a seven-figure partnership with One Esports, which will be running events online and an invitational series in Singapore. One Esports is a joint venture between One Championship and Japan’s…
Athleisure retailer Lululemon’s investment in e-commerce — revamping its website and improving on direct-marketing efforts to draw new customers — has paid off. Lululemon has posted a 46 per cent increase in its online revenue last year, adding that it has…
Shortly after it announced the construction of a new Southeast Asia headquarters, Razer has unveiled its new country headquarters in Malaysia which will house over 280 employees. The investment strengthens Malaysia as Razer’s regional center of fintech…
Mastercard has announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world and one of Hong Kong’s most popular esports. This first-of-its-kind global agreement signifies…
The booming eSports industry may not yet attract the sponsors and television rights of real life sports, but Chinese e-commerce conglomerate Alibaba believes it is only a matter of time before its bet on competitive video gaming comes up big. Alibaba’s sports…
