RayBan Manila marks first Asian pop-up
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A new Ray-Ban Manila pop-up store is the eyewear brand’s first in Asia.
The pop-up, at the Greenbelt shopping centre in Makati, will showcase the Ray-Ban Aviators range.
Originally designed for US military pilots in 1937, Ray-Ban Aviators is one of the leading global brands in the premium eyewear category.
“We’re trying to recreate everything here in the Philippines. We’re the first (in Asia) from Ray-Ban,” Vincent Teotico, Ray-Ban’s assistant marketing manager, told Manila Bulletin.
The Ray-Ban Hub – the first flagship store in New York City inspired the Pop-Up Concept Store, both having an urban feel, with neon lights and fun activities inside.
Asked about setting up a permanent store in the Philippines, Teotico said this would be possible depending on the turnout of their latest move in the Philippine market.
Ray-Ban’s Pop-Up Concept Store will only be around until July on the ground floor of Greenbelt 5 in Ayala Center, Makati City. Ray-Ban products are also available at optical stores such as Eye Society outlets in Jupiter St and SM Aura in BGC.
Questions & Answers
Q.What is the primary purpose of the new Ray-Ban Manila pop-up store?
What is the primary purpose of the new Ray-Ban Manila pop-up store?
The pop-up store is primarily showing the Ray-Ban Aviators range. These iconic glasses were originally designed for US military pilots in 1937 and are a leading brand in premium eyewear.
Q.Where is the Ray-Ban pop-up store located and how long will it be open?
Where is the Ray-Ban pop-up store located and how long will it be open?
The pop-up store is located on the ground floor of Greenbelt 5 in Ayala Center, Makati City. It will only be open until July, making it a temporary retail presence for the brand.
Q.What might influence Ray-Ban's decision to open a permanent store in the Philippines?
What might influence Ray-Ban's decision to open a permanent store in the Philippines?
Ray-Ban's assistant marketing manager, Vincent Teotico, stated that opening a permanent store would be possible. This decision depends on the success and customer turnout of their current pop-up store in the Philippine market.
Q.How is the design of the Manila pop-up store inspired by other Ray-Ban locations?
How is the design of the Manila pop-up store inspired by other Ray-Ban locations?
The Manila Pop-Up Concept Store draws inspiration from the Ray-Ban Hub, the brand's flagship store in New York City. Both locations share an urban feel, incorporating neon lights and engaging activities.