Ralph Lauren launches cafe in Pavilion KL
In this article (5)
US luxury fashion label Ralph Lauren has launched a cafe in Malaysia, part of its plan to strengthen its presence in the Southeast Asia market. The new coffee shop is located at Pavilion Kuala Lumpur, right next to its fashion retail space. It provides both on-site and takeaway services and is adorned in Ralph Lauren’s signature white and green. Customers can purchase the brand’s exclusive blends, including Ralph’s Roast, Decaf, and Espresso, which are roasted and packaged in Phil
The new coffee shop is located at Pavilion Kuala Lumpur, right next to its fashion retail space. It provides both on-site and takeaway services and is adorned in Ralph Lauren’s signature white and green.
Customers can purchase the brand’s exclusive blends, including Ralph’s Roast, Decaf, and Espresso, which are roasted and packaged in Philadelphia by La Colombe and use ethically cultivated beans from Central America, South America, and Africa.
Ralph Lauren was established in 1967 and specializes in the creation, promotion, and sale of high-end lifestyle goods across five different categories, including clothing, home goods, fragrances, and hospitality.
In 2014, Ralph Lauren launched its first coffee shop in New York City. Since then, it has expanded its network of coffee shops and Ralph’s Coffee trucks.
Opening its first Asia outlet in Hong Kong in 2018, the company just opened a new store in the region in July, expanding its portfolio in Mainland China. Ralph Lauren also has operations in Japan and France.
Questions & Answers
Q.What is the primary purpose of Ralph Lauren opening this new cafe in Malaysia?
What is the primary purpose of Ralph Lauren opening this new cafe in Malaysia?
The cafe launch in Malaysia is part of Ralph Lauren's broader strategy to strengthen its presence within the Southeast Asia market. It helps expand the brand's footprint in the region.
Q.Where are the coffee beans for Ralph Lauren's exclusive blends sourced from?
Where are the coffee beans for Ralph Lauren's exclusive blends sourced from?
The ethically cultivated coffee beans used in Ralph Lauren's exclusive blends, such as Ralph's Roast, Decaf, and Espresso, originate from Central America, South America, and Africa.
Q.When did Ralph Lauren first introduce the cafe concept to its brand portfolio?
When did Ralph Lauren first introduce the cafe concept to its brand portfolio?
Ralph Lauren first launched its coffee shop concept in New York City in 2014. Since then, the brand has expanded its network of cafes and coffee trucks globally.
Q.Does Ralph Lauren have other cafe locations within Asia?
Does Ralph Lauren have other cafe locations within Asia?
Yes, Ralph Lauren opened its first Asia coffee shop in Hong Kong in 2018. The company also recently opened a new store in Mainland China in July, further expanding its regional portfolio.
Reader pulse
Is this a smart move for Ralph Lauren?
18,438 votes so far