Rakuten launches Raxy subscription service
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Japanese eCommerce company Rakuten Inc has launched a beauty-subscription service, Raxy.
Registrations are already being accepted for the service, which offers options for three, six or 12 months.
Each month, subscribers will receive boxes of assorted cosmetics and beauty products. Through partnerships with such brands as Revlon and SK-II, these boxes will contain three to seven items of cosmetics, hair care products, make-up accessories and beauty supplements.
Raxy’s website will offer a variety of content each month, including articles and videos by makeup artists and beauty experts, as well as YouTube users introducing products.
As well as receiving Rakuten Super Points upon subscribing, users can also earn extra points when buying beauty products on Rakuten Ichiba. Also, the first 100 subscribers receive a limited-edition original cosmetics pouch from the official SK-II store on Rakuten Ichiba. Customers signing up for 12 months will also receive a special product.
Questions & Answers
Q.What types of products can subscribers expect in their monthly Raxy boxes?
What types of products can subscribers expect in their monthly Raxy boxes?
Subscribers will receive boxes containing assorted cosmetics and beauty products. These typically include three to seven items, such as makeup, hair care products, makeup accessories, and beauty supplements.
Q.Are there any additional benefits for subscribers beyond the product boxes?
Are there any additional benefits for subscribers beyond the product boxes?
Yes, subscribers receive Rakuten Super Points upon signing up and can earn extra points when buying beauty products on Rakuten Ichiba. The first 100 subscribers also get a limited-edition pouch, and 12-month subscribers receive a special product.
Q.Which brands are partnering with Raxy for the subscription service?
Which brands are partnering with Raxy for the subscription service?
Raxy has established partnerships with brands such as Revlon and SK-II. These collaborations ensure a variety of products are included in the monthly subscription boxes for customers.