Rakuten launches Raxy subscription service

Japanese eCommerce company Rakuten Inc has launched a beauty-subscription service, Raxy.

Registrations are already being accepted for the service, which offers options for three, six or 12 months.

Each month, subscribers will receive boxes of assorted cosmetics and beauty products. Through partnerships with such brands as Revlon and SK-II, these boxes will contain three to seven items of cosmetics, hair care products, make-up accessories and beauty supplements.

Raxy’s website will offer a variety of content each month, including articles and videos by makeup artists and beauty experts, as well as YouTube users introducing products.

As well as receiving Rakuten Super Points upon subscribing, users can also earn extra points when buying beauty products on Rakuten Ichiba. Also, the first 100 subscribers receive a limited-edition original cosmetics pouch from the official SK-II store on Rakuten Ichiba. Customers signing up for 12 months will also receive a special product.