Rakuten launches mobile e-commerce app in Taiwan
In this article (4)
Japanese e-commerce giant Rakuten has launched consumer-to-consumer mobile e-commerce app Rakuma in Taiwan.
The app, first launched in late 2014 in Japan, enables the sale of goods between individual consumers via smart devices. It allows quick product listing and direct communication among users.
Rakuten said the app will target Taiwanese consumers interested in easy mobile access to e-commerce and is available for free download on Google Play and the iTunes Store.
“We are excited about Rakuma making the leap from Japan to Taiwan with this popular mobile app and providing Taiwanese users with the opportunity to ‘sell and buy’ their personal, home and fashion goods seamlessly on their smart devices,” said Rakuma Business Manager, Takafumi Inoue.
Taiwan is a priority market for Rakuten’s global growth strategy as Taiwan Rakuten Ichiba is already a leading e-commerce company in Taiwan and other newer Rakuten services, such as the Rakuten Card credit card and Rakuten Travel, continue to experience rapid growth.
Rakuten is building its ecosystem of services that offers Taiwan users valuable membership benefits.
Questions & Answers
Q.What is the primary function of Rakuten's new Rakuma app in Taiwan?
What is the primary function of Rakuten's new Rakuma app in Taiwan?
The Rakuma app facilitates the sale of goods directly between individual consumers using their smart devices. It offers quick product listing and allows users to communicate with each other directly.
Q.Why has Rakuten chosen Taiwan as a market for the Rakuma app?
Why has Rakuten chosen Taiwan as a market for the Rakuma app?
Taiwan is a priority market for Rakuten's global growth strategy. Its existing e-commerce platform, Taiwan Rakuten Ichiba, is a leader there, and other Rakuten services are growing rapidly.
Q.When was the Rakuma app first introduced in its home market?
When was the Rakuma app first introduced in its home market?
The Rakuma app was originally launched in Japan in late 2014. Its expansion into Taiwan marks its first move beyond its home country.
Reader pulse
Rakuten's Rakuma Taiwan launch:
15,799 votes so far