Qualtrics Empowers Companies to Take Control of Brand Strategy

Qualtrics, the leader in experience management announced the launch of Qualtrics Brand Tracking, a breakthrough brand monitoring solution on the Qualtrics XM Platform^TM that promises to transform how companies manage their brand strategy across their organisation.

Built on the Qualtrics Experience Management (XM) Platform^TM, Brand Tracking integrates with Qualtrics’ customer, employee, and product experiences to enable a comprehensive view of insights and actions that shape the core experiences of any organisation.

In today’s fast-moving market, companies are now looking to own their brand tracking programme with insights that are instant, embedded, and adaptable. Qualtrics Brand Tracking arms organisations with the technology necessary to fully leverage one of their most valuable assets – their brand.

“Over the past year, we’ve been partnering closely with hundreds of brands across the world to help design and run their brand tracking programs on the XM Platform. With built-in expert methodology, guided program set-up, and dashboards on every device, Qualtrics Brand Tracking is now available to empower every organisation from startups to billion dollar enterprises, making tracking and optimising their brand easier than ever,” said Kelly Waldher, vice president of Brand Experience, Qualtrics.

With Qualtrics Brand Tracking, SoFi – one of the fastest growing financial services companies in the industry – is transforming the way they use brand insights to drive growth in their business. As SoFi continues to grow, the company is able to quickly and easily design their brand tracking programme, constantly monitor key brand indicators, combine response data with social media feedback, and embed prescriptive actions in their business processes.

• Brand Tracking provides instant results. With Brand Tracking, results are instant through live, automated mobile and web dashboards. Organisations no longer have to wait months for critical insights. With Qualtrics’ pre-built programmes and dashboards, anyone in the organisation can launch a powerful, world-class brand tracker and start seeing results within hours.
• Brand Tracking empowers companies to connect their entire organisation to one platform with embedded technology.Breakthrough insights are available through embedded technology allowing companies to connect their entire organisation to one platform. From social reputation data, campaign data, media buy data, and other brand-related data subsets, Qualtrics Brand Tracking makes it faster to act on detailed insights that will drive top-line growth.
• Brand Tracking is adaptable and flexible. Like all projects on XM Platform, Qualtrics Brand Tracking is adaptable to evolving business needs and is easily customisable. Making edits to existing methodology and programmes no longer require expensive change orders. Companies now have the ability to customise studies, across their organisation, with a few clicks.