Qoo10 commits to tighten counterfeit security
In this article (4)
Singapore e-commerce platform Qoo10 has stepped up its measures against counterfeit items.
As well as internal systemic protocols to check and deter the sale of counterfeit items, it has a red-flag system for its security team.
“Where a listing is flagged for potentially infringing intellectual property (IP) rights or selling counterfeit products, our dedicated compliance team steps in to investigate and take any necessary action,” says Qoo10 Singapore country manager HyunWook Cho.
Secondly, the website’s compliance team also actively responds and reacts to claims by customers, sellers and businesses or brands. Customers who suspect they may have bought a counterfeit item from a Qoo10 seller may alert the compliance team, which will then investigate and issue a refund.
Anyone who suspects a listed product is counterfeit may also report the issue.
The compliance team also works with businesses and brands under its Brand Protection Program to take down infringing listings. Errant sellers with repeat offences may also be restricted from selling their items on Qoo10.
Questions & Answers
Q.How does Qoo10 identify potentially counterfeit listings?
How does Qoo10 identify potentially counterfeit listings?
Qoo10 uses internal systemic protocols to check and deter the sale of fake items, alongside a red-flag system for its security team. Its compliance team also investigates listings flagged for potential IP infringement.
Q.What happens if a customer buys a counterfeit item from Qoo10?
What happens if a customer buys a counterfeit item from Qoo10?
Customers who suspect a purchase is counterfeit can alert the compliance team. The team will then investigate the claim and issue a refund if it is found to be counterfeit.
Q.What actions can Qoo10 take against sellers of counterfeit goods?
What actions can Qoo10 take against sellers of counterfeit goods?
The compliance team will investigate and take necessary action, including taking down infringing listings. Sellers with repeat offences may also face restrictions on selling items on the platform.
Reader pulse
Will Qoo10's anti-counterfeit push succeed?
24,370 votes so far