Qihoo 360 launches new advertising initiatives

Chinese internet company Qihoo 360 is rolling a number of initiatives to help CMOs better connect with Chinese netizens.

The company, named by iResearch as the number one provider of internet and mobile security products in China based on user base, is looking to make advertising effective in China’s fast-growing online market.

Many global brands are looking to capture the potential of China’s large pool of netizens. With global brands competing with large local brands, CMOs need to fine tune their digital strategy in a market where most consumers prefer to shop online, and increasingly via their mobile phones.

Qihoo 360 has built one of the largest open internet platforms in China to monetize its massive user base, which is 99.6% of Chinese netizens, primarily through online advertising and through internet value-added services on its open platform. Through its Qihoo 360 International Advertising Unit, the company services over 250 advertising business customers in Hong Kong and overseas markets.

The new product updates include Huajiao, a livestreaming app showcasing user-generated content that is now available in Hong Kong. Another product, 360 Mobile Security, will soon be available for advertising placement in Hong Kong for selected advertisers, allowing them to precisely target Chinese tourists during their travels.

Six business core business strategies were also announced for 2H 2016, including “more innovative products”, “more professional support in planning”, “more responsive customer service”, “more comprehensive technology upgrades”, “more powerful voice on behalf of the market”, and “more effective tools and systems.” they aim to help CMOs to target Chinese online customers more effectively.

“Today, we’re pleased to showcase the power of our big data analytics services, together with the announcement of our latest business strategies and future direction – assisting brand development and boosting advertising effectiveness with branded content,” said Dr. Michael Yang, chief business officer of Qihoo 360.

“Qihoo 360 connects with 96.6% of Chinese netizens. We aim to help Hong Kong and overseas brands effectively and accurately connect with the right audience in the China market through a comprehensive product portfolio,” he said.