Pure Gold for Changi

Pure Gold has become the first Middle Eastern jeweller to be granted a concession at Singapore’s Changi International Airport.

It will open a jewellery store in Terminal 1.

Pure Gold is a private family-owned business founded 20 years ago which now has 125 stores in the Middle East and Asia. It plans to open a further 200 by 2018, selling products sourced from its factories in China and India.

Chairman and founder Firoz Merchant said Changi airport is one of the busiest and best performing airports in Asia and being awarded a concession to open in the airport terminal is a big boost to Pure Gold’s travel retail business.

“This achievement is in line with our plans to become the largest travel retailer in jewellery globally. Passengers passing through Singapore Changi International Airport can now choose from our extensive range of gold, diamond, pearls, precious and semi-precious gemstone jewellery in the latest styles and best prices.”

Pure Gold already has a strong duty free business in the Middle East, operating at all terminals in Kuwait and Abu Dhabi international airports, and within the duty free retail facilities in Jordan, Kuwait, Muscat, Dubai and Sri Lanka.

CEO and MD Karim Merchant added in a statement: “Travel Retail is a key area of business for us and is becoming an increasingly important sector of our overall operations. Winning the concession at Changi Airport, which has an average number of 50 million passengers per year, will help us to further strengthen our business.”