Puma searching sustainable technologies with Central St Martins students
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Puma has partnered with London design school Central St Martins to launch a new collection using sustainable technologies.
The Puma x CSM Collection uses new dyeing technologies including “Dope Dye”, which is a process using less energy, water, and chemicals than conventional wet processing, and digital printing technology which reduces waste and chemicals.
With these technologies, Puma is able to reduce water consumption during making the clothing by up to 17.4 percent. These technologies will be rolled out in other sectors of Puma’s product range after being tested in this collection.
“Reducing waste goes beyond the production cycle, which is why Puma also delved into new ways to make its marketing more sustainable,” the company said in a statement.
The Puma x CSM collection, which includes footwear, apparel, and accessories for both men and women, is available on Puma’s website and in selected stores.
Questions & Answers
Q.What are the specific sustainable technologies being used in the new Puma x CSM Collection?
What are the specific sustainable technologies being used in the new Puma x CSM Collection?
The collection incorporates new dyeing technologies like "Dope Dye," which consumes less energy, water, and chemicals than traditional wet processing. It also utilises digital printing technology, designed to minimise waste and chemical usage during production.
Q.How much water is saved by Puma using these new technologies in their clothing production?
How much water is saved by Puma using these new technologies in their clothing production?
Puma states that these new technologies enable them to reduce water consumption during the clothing manufacturing process by up to 17.4 percent. This represents a significant saving compared to conventional methods.
Q.Will these new sustainable technologies be used in other Puma products beyond this collection?
Will these new sustainable technologies be used in other Puma products beyond this collection?
Yes, the article confirms that these sustainable technologies are intended to be rolled out into other sectors of Puma’s product range. They will be implemented more widely after being thoroughly tested in the Puma x CSM collection.
Q.Where can customers purchase the new Puma x CSM sustainable collection?
Where can customers purchase the new Puma x CSM sustainable collection?
The Puma x CSM collection, which features footwear, apparel, and accessories for both men and women, is currently available for purchase directly on Puma’s website. It can also be found in selected retail stores.
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