Puma global sales grow on more stores number
In this article (5)
Puma worldwide sales increased by 17 per cent on a constant currency basis in the first nine months of this year as the sportswear label achieved growth in every region. Asia and the Americas drove sales, with both markets achieving double-digit growth year-on-year.
Sales for the period reached €3.422 billion, with gross profit margin by by 150 basis points to 48.8 per cent. Operating profit rose 40 per cent from €215 million to €300 million and net earnings from €134 million last year to €176 million.
CEO Bjorn Gulden said Puma was still witnessing large shifts in product trends and consumer demand, “but feel we have reacted fast enough to continue our growth”.
The company’s move to expand its own-operated store network is paying off, with sales up 22..5 per cent year to date, increasing the share of the company’s overall sales to 22.5 per cent. The company said additional stores, improving same-store sales and e-commerce all contributed to the increase.
Questions & Answers
Q.What was the total global sales figure for Puma during the first nine months of this year?
What was the total global sales figure for Puma during the first nine months of this year?
Puma's worldwide sales for the period reached €3.422 billion. This figure represents a 17 per cent increase on a constant currency basis, with growth seen across all regions globally.
Q.Which specific geographic regions were the primary drivers of Puma's sales growth?
Which specific geographic regions were the primary drivers of Puma's sales growth?
Asia and the Americas were the main regions driving Puma's sales growth during this period. Both markets successfully achieved double-digit growth year-on-year, contributing significantly to the overall increase.
Q.How much did Puma's operating profit and net earnings increase over the reporting period?
How much did Puma's operating profit and net earnings increase over the reporting period?
Operating profit rose 40 per cent from €215 million to €300 million. Net earnings also saw an increase, climbing from €134 million last year to €176 million this year.
Q.What contributed to the increase in sales from Puma's own-operated store network?
What contributed to the increase in sales from Puma's own-operated store network?
The increase in sales from the own-operated store network was due to additional stores being opened, improvements in same-store sales performance, and stronger e-commerce activity.