Puma explores sustainable technologies with Central St Martins students
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Puma has partnered with London design school Central St Martins to launch a new collection using sustainable technologies.
The Puma x CSM Collection uses new dyeing technologies including “Dope Dye”, which is a process using less energy, water, and chemicals than conventional wet processing, and digital printing technology which reduces waste and chemicals.
With these technologies, Puma is able to reduce water consumption during making the clothing by up to 17.4 percent. These technologies will be rolled out in other sectors of Puma’s product range after being tested in this collection.
“Reducing waste goes beyond the production cycle, which is why Puma also delved into new ways to make its marketing more sustainable,” the company said in a statement.
The Puma x CSM collection, which includes footwear, apparel and accessories for both men and women, is available on Puma’s website and in selected stores.
Questions & Answers
Q.What specific sustainable technologies are being used in the new Puma x CSM collection?
What specific sustainable technologies are being used in the new Puma x CSM collection?
The collection incorporates 'Dope Dye' for reduced energy, water, and chemicals compared to conventional processing, and digital printing technology to cut down on waste and chemical use. These innovations aim to improve environmental impact.
Q.How much water consumption is Puma able to reduce by using these new technologies?
How much water consumption is Puma able to reduce by using these new technologies?
Puma states that the new technologies allow them to reduce water consumption during the manufacturing process by up to 17.4 percent. This applies to the production of the clothing in the collection.
Q.Will these new sustainable technologies be used in other Puma products in the future?
Will these new sustainable technologies be used in other Puma products in the future?
Yes, the article states that these technologies will be rolled out across other sectors of Puma’s product range. This will happen after they have been thoroughly tested within this initial collection with Central St Martins.
Q.Where can customers purchase items from the Puma x CSM collection?
Where can customers purchase items from the Puma x CSM collection?
The Puma x CSM collection is available for purchase on Puma’s official website. It can also be found in selected retail stores. The range includes footwear, apparel, and accessories for both men and women.
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