Skip to content
Food

Pronto launches ‘Stranger Things’ cafe

By Aiko Tanaka
1 min read
Stranger Things
Stranger Things

Stranger Things may not be as popular as Spy X Family in Japan, but it has enough of a following to deserve a cafe! From July 6 to September 9, Japanese cafe Pronto’s Shibuya Fukuras branch will get a Stranger Things makeover called “Stranger Pronto”. The collaboration coincides with the recent release of the later half of Season 4 of the world-famous Netflix series. The cafe will be decorated in a Stranger Things theme and include a completely Stranger Things-themed menu, photo spots, artwork, and more.

Menu items are based on characters from Stranger Things Seasons 1 through 4, including main character Eleven’s first burger (and of course, her favorite waffles), a roast beef pasta plated to look like the infamous Demogorgon monster, and Nancy’s Halloween Party mocktail. There’s even a cream soda made to look like the Upside Down (not pictured above but on the full menu).

Some art they’ll have on display includes trick art of a Demogorgon coming out of a door, the famous Christmas light wall at the Byers’ house, the fiery road to Hawkins (possible spoiler), and the Surfer Boy Pizza van.

There are markedly more references to Season 4 than the earlier seasons–likely due to its recent release–so it may be better to pay a visit after you’ve watched it all. The Shibuya Fukuras branch is open year-round, but if you want to visit the Upside Down, you’ll need to stop by between July 6 and September 9. We promise you’ll make it out alive!

Reader pulse

Is this IP collaboration a winning strategy for cafes?

17,247 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready