General
Fashion label Prada has opened a new outlet in Chinese Chongqing at the popular MixC department store.
The 600sqm Prada Chongqing space stocks a selection of both women’s and men’s collections spanning ready to wear, leather items, shoes and accessories.
The store’s design features spiral metal blades in gold and silver set against black marble and large windows to maximise natural light. The interior, inspired by Prada’s historic Galleria store in Milan, prominently features green Aver marble and chequered black and white marble flooring.
The Prada Chongqing store’s velvet seating is a tribute to classic Milanese design of the 1950s and attempts an elegant and refined environment.
