Pop-up store Nature Republic opened in Italy

Dec 10, 20181 min read

South Korean cosmetics firm Nature Republic has opened four pop-up stores in Italy. The brand’s entry into the Italian market has seen the pop-ups emerge within Italy’s Coin department stores in Rome, Milan, Torino and Bari. Heritage brand Coin is the largest department store chain in the country in terms of outlets, and focuses on apparel, beauty and home decoration products.

Nature Republic will leverage its foray into Italy as a launch pad for further expansion throughout Europe, where enthusiasm for Korean beauty products is growing. It has been registering its cosmetics products in the territory for the past two years.

The firm now operates in 19 countries worldwide. The Italian cosmetics market brings in roughly €10 billion (US$11.4 billion) in annual revenues.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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