Pomelo expands its online presence with localised Philippines store
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The omnichannel fashion platform has launched a localized online store in the Philippines as part of its digital expansion across Southeast Asia.
According to Pomelo, monthly orders from the Philippines currently account for around 10 percent of Pomelo’s total orders. Coinciding with the brand’s eight-year anniversary, the launch will help the brand strengthen their presence in Southeast Asia and increase its market share in the Philippines. Currently, the brand’s listing on Zalora Philippines has amassed more than 100,000 unique orders from locals.
The Philippines’ online store will house Pomelo’s exclusive collaborations and fashion-forward apparel, including the brand’s new Spring/Summer 2021 Collection. The store will also feature the brand’s cashback reward and loyalty program, ‘Pomelo Perks.’
This year in particular has seen the brand’s efforts to expand across the region increase with new stores launched in Singapore and Indonesia. The brand will also launch a flagship store in Malaysia this May.
Questions & Answers
Q.What proportion of Pomelo’s current orders originate from the Philippines?
What proportion of Pomelo’s current orders originate from the Philippines?
Orders from the Philippines currently make up approximately 10 percent of Pomelo’s total monthly orders. This indicates a notable existing customer base in the region for the brand.
Q.What is the primary objective of launching the new localised online store in the Philippines?
What is the primary objective of launching the new localised online store in the Philippines?
The launch aims to strengthen Pomelo's overall presence in Southeast Asia and specifically increase its market share within the Philippines. This is part of a broader digital expansion strategy.
Q.Which other countries has Pomelo expanded into or plans to expand into this year?
Which other countries has Pomelo expanded into or plans to expand into this year?
This year, Pomelo has launched new stores in Singapore and Indonesia. Also, the brand is planning to open a flagship store in Malaysia during May.
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