Pomelo appoints Anders Heikenfeldt as CRO
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Asian digital-fashion brand Pomelo has appointed Anders Heikenfeldt as Chief Retail Officer to lead the firm’s retail expansion plans across Southeast Asia.
Formerly holding senior roles with lingerie chain 6ixty8ight in Hong Kong and with H&M, Heikenfeldt is now responsible for Pomelo’s retail division and is expected to further develop the brand’s omnichannel strategy, establishing seamless experiences across its retail network and online platform.
Heikenfeldt has more than 10 years of experience in strategic development and refining strategies to enhance the retail experience across various fashion brands, and specializes in expansions into emerging markets.
“Southeast Asia is an incredibly fast-growing, unique market with so much potential,” said Anders Heikenfeldt. “I’m excited to be a part of this journey as we continue to expand Pomelo’s retail footprint across the region and provide customers with an innovative, omnichannel shopping experience.”
Pomelo announced a $52 million Series C financing last September, in order to continue its expansion plans. The firm recently hired more than 200 new employees and is expanding in Thailand and Singapore, opening 10 new retail stores last year.
Questions & Answers
Q.What is Anders Heikenfeldt's main responsibility as Chief Retail Officer for Pomelo?
What is Anders Heikenfeldt's main responsibility as Chief Retail Officer for Pomelo?
Heikenfeldt is tasked with leading the firm’s retail expansion plans across Southeast Asia. He is also expected to further develop Pomelo’s omnichannel strategy, creating smooth experiences between its retail network and online platform.
Q.What previous experience does Anders Heikenfeldt bring to Pomelo?
What previous experience does Anders Heikenfeldt bring to Pomelo?
Heikenfeldt formerly held senior roles with lingerie chain 6ixty8ight in Hong Kong and with H&M. He has over 10 years of experience in strategic development and specialises in expansions into emerging markets.
Q.How is Pomelo funding its expansion plans?
How is Pomelo funding its expansion plans?
Pomelo secured a $52 million Series C financing round last September, which is intended to support its continued expansion. The company recently hired over 200 new employees as part of these plans.
Q.Where has Pomelo recently expanded its retail presence?
Where has Pomelo recently expanded its retail presence?
Pomelo is currently expanding in Thailand and Singapore. Last year, the brand opened 10 new retail stores, demonstrating its commitment to growing its physical footprint in the region.
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