Poltrona Frau Tokyo opens door
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Italian furniture brand Poltrona Frau has opened its first showroom in Tokyo.
Covering two floors, the 366sqm store’s design is inspired by the firm’s Via Manzoni showroom in Milan.
Its opening in the culture/fashion/design district of Aoyama represents an important step for the company’s strategy to expand in Asia. It already has a distribution presence in 350 cities.
The showroom’s layout combines historical and contemporary pieces, from the 1930s Vanity Fair armchair to the GranTorino sofa and the Archibald armchair, both designed by Jean-Marie Massaud.
Poltrona Frau was founded in 1912 by Sardinian-born Renzo Frau in Turin.
Questions & Answers
Q.What is the primary reason for Poltrona Frau opening this new Tokyo showroom?
What is the primary reason for Poltrona Frau opening this new Tokyo showroom?
The opening of the Tokyo showroom is an important step in the company's strategy to expand its presence within the Asian market. It marks a significant move for the Italian furniture brand in the region.
Q.Which design elements from the new Tokyo showroom link back to another Poltrona Frau location?
Which design elements from the new Tokyo showroom link back to another Poltrona Frau location?
The design of the new 366 square metre Tokyo showroom is directly inspired by the firm’s Via Manzoni showroom located in Milan. This connection suggests a consistent brand aesthetic across its global outlets.
Q.Does Poltrona Frau have an existing presence in Asia before this Tokyo showroom?
Does Poltrona Frau have an existing presence in Asia before this Tokyo showroom?
Yes, Poltrona Frau already has a substantial distribution network across Asia. The company currently maintains a distribution presence in 350 cities, indicating a well-established regional foothold.
Q.Who designed some of the contemporary pieces featured in the new Tokyo showroom?
Who designed some of the contemporary pieces featured in the new Tokyo showroom?
Jean-Marie Massaud designed some of the contemporary pieces displayed in the new showroom. His designs include the GranTorino sofa and the Archibald armchair, which are showed alongside historical items.