Skip to content
Telecom

PLDT, Globe launch cut-price call packages

By Minjun ParkPhilippines
1 min read
PLDT Philippines
PLDT Philippines
In this article (4)

Philippines operators PLDT and Globe Telecom have both cut mobile voice rates to as low as 1 peso ($0.02) per minute, in response to slumping voice usage and a regulator-encouraged cut in mobile termination rates last year.

Globe and PLDT’s wireless division Smart have both introduced add-on packages for mobile subscribers offering a set allocation of calls for low rates.

Globe has introduced an add-on pack for its higher-tier postpaid customers that costs 299 pesos for 300 minutes of calls to any network.

Prepaid customers will be able to take advantage of a GoCall50 add-on pack providing 50 minutes of calls to any network valid for three days, while subscribers to Globe’s TM service can pay 5 pesos for 5 minutes of calls to any network for a day.

Smart has meanwhile introduced a Call 50 promo providing 50 minutes of calls to any network valid for three days.

Late last year, Globe and PLDT both agreed to cut voice interconnection rates by 16.7% to 4 pesos per minute for mobile calls and by 38% to 4 pesos per minute for mobile calls, in response to encouragement from regulator NTC. As part of the agreement to cut the mobile termination rate, the operators also committed to reduce rates for customers over time.

Both operators have also been facing the common industry issue of subscribers continuing to substitute traditional voice calls with OTT messaging and VoIP usage, which has been contributing to a decline in voice revenue.

Questions & Answers

Q.

What specifically caused Globe and PLDT to reduce their mobile voice rates?

A.

The companies cut rates due to a decline in traditional voice usage among subscribers. This was further prompted by a regulator-encouraged reduction in mobile termination rates last year.

Q.

How do these new cut-price call packages compare for prepaid and postpaid customers?

A.

Globe offers its postpaid customers 300 minutes for 299 pesos. For prepaid, Globe provides 50 minutes for 50 pesos valid for three days, or 5 minutes for 5 pesos for one day via its TM service.

Q.

By how much did the mobile termination rates change, and when did this happen?

A.

Late last year, mobile termination rates were cut by 16.7% to 4 pesos per minute. This was part of an agreement between the operators, encouraged by the regulator NTC.

Reader pulse

Will these cut-price call packages reverse voice usage decline?

21,200 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready