Pizza delivers Longfort Group’s Thailand debut
In this article (5)
Malaysian headquartered investment company The Longfort Group has made its first acquisition in Thailand, Scoozi Italian Restaurant.
It completed the deal through its wholly owned Vietnam-based subsidiary, L Concepts, set up in 2015 to operate food and retail concepts across Southeast Asia, starting with several Vietnam businesses.
Scoozi is a craft pizza restaurant with 24 branches across the greater Bangkok area. Its first location opened in downtown Bangkok in 2004. It specialises in Neapolitan-style pizzas made in wood-fired ovens. Scoozi offers both dine-in and delivery formats.
“We are excited about our foray into the Thai consumer market, especially through such an established platform as Scoozi,” says The Longfort Group CEO TW Pang. “The potential of the brand is enormous.”
The Longfort Group is a private investment firm backed by an Asian family with a mandate to run a global investment program. It has owned and run businesses across the value chain of the F&B industry in Asia, including the manufacturing of food packaging, canned beverages, confectionery and dairy products.
It has lately embarked upon a strategic expansion into F&B retail across high-growth markets in Southeast Asia, starting with Vietnam, where it has had a presence for 25 years. As well as Vietnam, the group has an office in Malaysia.
L Concepts owns and runs a range of lifestyle concepts, restaurant brands and franchises including L’Usine, Namo and Sizzlin’ Steak.
Questions & Answers
Q.Which entity within The Longfort Group completed the acquisition of Scoozi Italian Restaurant?
Which entity within The Longfort Group completed the acquisition of Scoozi Italian Restaurant?
The acquisition was completed by L Concepts, The Longfort Group's wholly owned, Vietnam-based subsidiary. This subsidiary was established in 2015 to operate food and retail concepts across Southeast Asia.
Q.How many Scoozi Italian Restaurant branches currently exist in Thailand?
How many Scoozi Italian Restaurant branches currently exist in Thailand?
Scoozi Italian Restaurant operates 24 branches, all located across the greater Bangkok area. Its first location opened in downtown Bangkok in 2004.
Q.What is The Longfort Group’s previous experience in the food and beverage industry?
What is The Longfort Group’s previous experience in the food and beverage industry?
The Longfort Group has owned and run businesses across the F&B value chain in Asia, including manufacturing food packaging, canned beverages, confectionery, and dairy products. They have recently expanded into F&B retail.
Q.Where does The Longfort Group have an established presence in Southeast Asia?
Where does The Longfort Group have an established presence in Southeast Asia?
The Longfort Group has had a presence in Vietnam for 25 years, where its subsidiary L Concepts initially started operations. The group also maintains an office in Malaysia, where it is headquartered.
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