Food
Mahindra-owned Pininfarina has announced the launch of its new website detailing out its complete product and service that are on offer. The Italian marque says that the new website will further aid to strengthen the company’s digital presence and showcase how broad and structured its service offer is. For this project, Pininfarina has roped in the creative agency Vangogh from Milan, which has designed and developed the new website.
Talking about the company’s new website, Giuseppe Bonollo, Director Sales and Marketing, Design, Pininfarina S.p.A. said, “We are a company made up of people with a multitude of skills, from car design to engineering, from industrial design to architecture, from digital design to the ability to build prototypes and cars in small series. A wealth of skills that allows us to have a unique and comprehensive approach to projects, always consistent with our mission from the beginning: the creation of products and services that transform and innovate the experience for the end user. The new site is, therefore, the global showcase of the plurality of our skills and services”.
In addition to the company’s several design projects, the website also offers details about its all-new fully-electric hypercar the Battista, which was revealed early this year in Cambiano, Turin. Furthermore, the website also talks about Mahindra’s recently launched intermediate commercial vehicle, the Mahindra Furio.
Max Galli, President of vangogh said, “We are excited to collaborate with Pininfarina, another Italian excellence that entrusts to our agency the objective of enhancing the Made in Italy talent oriented to the global export of quality. Creativity, innovation and effectiveness are the levers that will guide us in this precious “collaboration”, in which the values of Pininfarina reflect those of our agency”.
