Pierre Herme opens its first Japanese store with Lagardere Travel Retail
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French pastry chef and chocolatier Pierre Herme has partnered with Lagardere Travel Retail to open the first of several food & beverage concept stores in Japan.
Located in Tokyo Station, the store occupies a 105sqm area, and is branded ‘Made in Pierre Herme’. Besides food, the store offers a variety of products from different regions of Japan to support agriculture and promote local and ethical food production.
These products include prepared and packaged food, specialty drinks, and a variety of branded gifts and items carrying Herme’s signature.
Located in one of Japan’s busiest railway stations, the ‘Made in Pierre Herme’ flagship is expected to draw the attention of commuters, local and foreign visitors, and neighboring office workers alike.
“We believe this is the beginning of a strong partnership and we expect this first step in Japan will create new opportunities for Lagardere and its partners in this exciting market which has attractive growth prospects,” said Eudes Fabre, CEO at Lagardere Travel Retail North Asia.
The ‘Made in Pierre Herme’ concept store is the first of several openings planned jointly by the two companies, according to Lagardere Travel Retail.
“Pierre Herme has been present in Japan for more than 20 years, and it is part of our mission to help French companies internationally recognised know-how to develop here,” said Richard Ledu, CEO at Pierre Herme Paris Japan.
“There are significant synergies between Pierre Herme and Lagardere so this is a fantastic opportunity with further openings already planned.”
Questions & Answers
Q.Where is the first 'Made in Pierre Herme' store located in Japan?
Where is the first 'Made in Pierre Herme' store located in Japan?
The inaugural 'Made in Pierre Herme' store is situated in Tokyo Station. It occupies a 105 square metre area within one of Japan's busiest railway stations, aiming to attract various customers.
Q.What kind of products does the 'Made in Pierre Herme' store sell, beyond food?
What kind of products does the 'Made in Pierre Herme' store sell, beyond food?
Beyond its core food offerings, the store sells a variety of products sourced from different regions of Japan. These include prepared and packaged food, specialty drinks, and various branded gifts featuring Herme's signature.
Q.How long has Pierre Herme operated in Japan prior to this new partnership?
How long has Pierre Herme operated in Japan prior to this new partnership?
Pierre Herme has maintained a presence in Japan for over 20 years. This long-standing history provides a foundation for the brand's continued expansion and development in the country.
Q.What is the expected long-term outcome of this partnership, according to Lagardere Travel Retail?
What is the expected long-term outcome of this partnership, according to Lagardere Travel Retail?
Lagardere Travel Retail anticipates this partnership will be strong and expects the initial step in Japan to create new opportunities for them and their partners. They see attractive growth prospects in this exciting market.
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