Philippine brand Rusty Lopez heads to Indonesia

Indonesia has welcomed Rusty Lopez into the market – and wants more Philippine fashion brands to follow.

The shoe brand from Marikina City has opened its first overseas outlet in Jakarta’s Seibu Department Store in Grand Indonesia Mall.

Other Philippine fashion brands that have established their names in Indonesia include Gingersnaps, Periwinkle, Penshoppe, and Karimadon.

“The AEC [Association of Southeast Asian Nations Economic Community] is an exciting opportunity for Philippine companies to introduce established brands in Asean and beyond. We are optimistic that our local fashion brands can compete in the region because we are strong in design and we aim for the best quality,” said Philippine commercial representative to Indonesia Alma Argayoso.

Rusty Lopez, known for high-quality footwear, took its classic and contemporary designs to the Indonesian market with a wide range of products from sandals to pumps.

“We have carefully selected the best styles suited to the Indonesian market because we understand that fashionistas in Indonesia want more shoe styles that are fun, colorful, chic and fashionable,” said  PT Cruzzini Sejahtera president and director Sanny Cruz, who also serves as Rusty Lopez managing partner in Indonesia.

Cruz said the company plans to open more stores this year.

The Philippine Trade and Investment Center in Jakarta said it supports Philippine brands through trade shows and business development activities.